Do you think you should be on social media but don’t know where to start? What should you post, and how often should you post it? What’s more powerful, a like or a retweet? Here’s what you need to know about the most popular social media platforms for both personal and professional settings. Social media can be used to further your firefighting career and community relations duties. It can also be used to destroy your chosen career path. You control its use and a professional approach is a win for you, your employer, and the community you represent and serve.
Samantha Hoffmann
Samantha Hoffmann has been in the fire safety field for 30 years. Her fire career at Sick Kids hospital as Fire Marshal and Emergency Planning Co-ordinator. In 1996 she joined North York fire in the rank of firefighter and worked in the Prevention, Public Education and Media sections. After amalgamation with Toronto Samantha worked in an Acting Captain capacity until 2011 when she left to join Barrie Fire. In June 2022, Samantha assumed the role of Deputy Chief, Community Safety for Caledon Fire and Emergency Services. Samantha has received many awards and accolades for her work in Public Education and Community Outreach, including being the first Canadian to receive the NFPA Public Educator of the year award.
