Everything has changed – the way people consume information, attention spans, language and lexicon. How do we reach target audiences, develop interesting public education and fire prevention messages, and ensure accuracy and consistency? Do we need to educate and entertain? Or just educate? Do we need to be content creators, TikTok stars, understand artificial intelligence? This interactive session will challenge participants to use NFPA messaging and AI tools. Bring your laptop (if available – if not, don’t worry!) and an open mind!
Laura King
Laura King is NFPA’s regional director for Canada.
Laura promotes and supports the use of NFPA tools and resources, including codes and standards, training, certification, and public education initiatives such as Fire Prevention Week, the Home Fire Sprinkler Coalition, and Wildfire Community Preparedness Day.
Laura works with fire departments, associations, and First Nations to develop community risk reduction programs, build fire-prevention and life-safety education strategies, and create and disseminate consistent and accurate messaging.
Laura is a proud Cape Bretoner. She has lived and worked in Halifax, Ottawa (three times!), Edmonton and the Greater Toronto Area, where she is now based.
